diff --git a/src/app/home-page/page.tsx b/src/app/home-page/page.tsx
index 0e1b539..7cd3be7 100644
--- a/src/app/home-page/page.tsx
+++ b/src/app/home-page/page.tsx
@@ -1,5 +1,6 @@
 import React, { Suspense } from "react";
 import type { Metadata } from "next";
+import { unstable_noStore as noStore } from "next/cache";
 import Header from "@/components/Header";
 import Footer from "@/components/Footer";
 import FeaturedBentoFromDb from '@/components/FeaturedBentoFromDb';
@@ -137,6 +138,14 @@ function FeedSkeleton() {
 }
 
 export default function HomePage() {
+  // Hard opt-out of all caching for this route. Without this, a child
+  // server component (FeaturedBentoFromDb -> pickAds -> fetch in lib/ads.ts
+  // with `next: { revalidate: 30 }`) pulls the whole page into 30-second
+  // ISR — Next.js takes the lowest positive revalidate it sees in the tree
+  // and ignores `dynamic = 'force-dynamic'` at the page level. noStore()
+  // is the unambiguous, child-tree-overriding opt-out and is what the
+  // hero swap needs to render fresh on every request.
+  noStore();
   return (
     <div className="min-h-screen bg-background">
       {/* Sticky top bar + nav */}