diff --git a/src/app/img/[...path]/route.ts b/src/app/img/[...path]/route.ts
index 0e88a9c..4b348e0 100644
--- a/src/app/img/[...path]/route.ts
+++ b/src/app/img/[...path]/route.ts
@@ -1,7 +1,8 @@
 import { NextRequest } from "next/server";
 
 export const runtime = "nodejs";
-export const dynamic = "force-static";
+export const dynamic = "force-dynamic";
+export const revalidate = 0;
 
 /**
  * Image proxy: serves files from Supabase Storage under a clean broadcastbeat.com
@@ -13,24 +14,59 @@ export const dynamic = "force-static";
  *        /img/campaign-creatives/<uuid>/<file>.jpg
  *        /img/bb-forum-avatars/<file>.png
  *
- * Path segments are forwarded directly to the matching public bucket.
+ * Resilience rules (prior bug):
+ *   - Supabase storage occasionally returns transient 5xx. We retry up to 2x
+ *     with backoff before surfacing failure.
+ *   - Failures MUST emit no-store cache headers, otherwise Next + Cloudflare
+ *     pin the failure indefinitely (page itself had s-maxage of one year).
+ *   - The route must be dynamic — force-static used to pre-bake a single
+ *     fetch result at build time, which is exactly the bug we hit.
  */
 const SUPABASE_BASE = (process.env.NEXT_PUBLIC_SUPABASE_URL || "https://supabase.onsethost.com")
   .replace(/\/+$/, "") + "/storage/v1/object/public";
 
+async function fetchWithRetry(url: string, tries = 3): Promise<Response> {
+  let lastErr: unknown = null;
+  for (let i = 0; i < tries; i++) {
+    try {
+      const r = await fetch(url, { cache: "no-store" });
+      if (r.ok) return r;
+      if (r.status === 404) return r;
+      // 5xx — back off and retry
+      lastErr = new Error(`upstream ${r.status}`);
+    } catch (e) {
+      lastErr = e;
+    }
+    if (i < tries - 1) await new Promise((res) => setTimeout(res, 150 * (i + 1)));
+  }
+  throw lastErr instanceof Error ? lastErr : new Error("upstream failed");
+}
+
+function failResponse(status: number, body: string) {
+  return new Response(body, {
+    status,
+    headers: {
+      "content-type": "text/plain; charset=utf-8",
+      // Critical: never cache failures.
+      "cache-control": "no-store, max-age=0",
+      "x-bb-img-source": "proxy-error",
+    },
+  });
+}
+
 export async function GET(_req: NextRequest, { params }: { params: Promise<{ path: string[] }> }) {
   const { path } = await params;
-  if (!path || path.length < 2) return new Response("bad path", { status: 400 });
+  if (!path || path.length < 2) return failResponse(400, "bad path");
 
   const target = `${SUPABASE_BASE}/${path.map(encodeURIComponent).join("/")}`;
   let upstream: Response;
   try {
-    upstream = await fetch(target, { cache: "force-cache" });
+    upstream = await fetchWithRetry(target, 3);
   } catch (e: any) {
-    return new Response("upstream error: " + (e?.message || String(e)), { status: 502 });
+    return failResponse(502, "upstream error after retries: " + (e?.message || String(e)));
   }
   if (!upstream.ok) {
-    return new Response("not found", { status: upstream.status === 404 ? 404 : 502 });
+    return failResponse(upstream.status === 404 ? 404 : 502, "not found");
   }
 
   return new Response(upstream.body, {