diff --git a/src/app/account/page.tsx b/src/app/account/page.tsx
index a73ad19..7a6e511 100644
--- a/src/app/account/page.tsx
+++ b/src/app/account/page.tsx
@@ -774,7 +774,7 @@ export default function AccountPage() {
                   <div className="flex items-center justify-between py-3 border-b border-[#222]">
                     <div>
                       <p className="font-body text-sm font-bold text-[#e0e0e0]">Email Newsletter</p>
-                      <p className="font-body text-xs text-[#666] mt-0.5">Receive weekly broadcast industry news</p>
+                      <p className="font-body text-xs text-[#666] mt-0.5">Receive weekly pro AV industry news</p>
                     </div>
                     <Link
                       href="/home-page"
diff --git a/src/app/admin/adops/ios/page.tsx b/src/app/admin/adops/ios/page.tsx
index 772bc9d..d37022a 100644
--- a/src/app/admin/adops/ios/page.tsx
+++ b/src/app/admin/adops/ios/page.tsx
@@ -98,7 +98,7 @@ export default function AdOpsIOsPage() {
           </select>
           <select value={filterSite} onChange={e => setFilterSite(e.target.value)} className="px-2 py-1 bg-[#111] border border-[#3a322b] rounded text-xs text-[#888] focus:outline-none">
             <option value="">All Sites</option>
-            {['avbeat','avbeat','backlotbeat','broadcastengineering'].map(s => <option key={s} value={s}>{s}</option>)}
+            {['avbeat','broadcastbeat','backlotbeat','broadcastengineering'].map(s => <option key={s} value={s}>{s}</option>)}
           </select>
         </div>
 
diff --git a/src/app/admin/adops/page.tsx b/src/app/admin/adops/page.tsx
index cd0d302..d352fa6 100644
--- a/src/app/admin/adops/page.tsx
+++ b/src/app/admin/adops/page.tsx
@@ -75,7 +75,7 @@ export default function AdOpsDashboardPage() {
         <div className="flex gap-2 flex-wrap">
           <select value={filterSite} onChange={e => setFilterSite(e.target.value)} className="px-2 py-1 bg-[#111] border border-[#3a322b] rounded text-xs text-[#888] focus:outline-none">
             <option value="">All Sites</option>
-            {['avbeat','avbeat','backlotbeat','broadcastengineering'].map(s => <option key={s} value={s}>{s}</option>)}
+            {['avbeat','broadcastbeat','backlotbeat','broadcastengineering'].map(s => <option key={s} value={s}>{s}</option>)}
           </select>
           <select value={filterStatus} onChange={e => setFilterStatus(e.target.value)} className="px-2 py-1 bg-[#111] border border-[#3a322b] rounded text-xs text-[#888] focus:outline-none">
             <option value="">All Statuses</option>
diff --git a/src/app/admin/content-status/page.tsx b/src/app/admin/content-status/page.tsx
index bb54ce5..49aee1e 100644
--- a/src/app/admin/content-status/page.tsx
+++ b/src/app/admin/content-status/page.tsx
@@ -47,7 +47,7 @@ interface LaunchChecklist {
 // ─── Site labels ──────────────────────────────────────────────────────────────
 
 const SITE_LABELS: Record<string, { label: string; color: string; target: string }> = {
-  'broadcast-beat': { label: 'AV Beat', color: 'text-blue-400', target: '15–25/day' },
+  'avbeat': { label: 'AV Beat', color: 'text-blue-400', target: '15–25/day' },
   'av-beat': { label: 'AV Beat', color: 'text-purple-400', target: '10–15/day' },
   'backlot-beat': { label: 'Backlot Beat', color: 'text-amber-400', target: '10–15/day' },
   'broadcast-engineering': { label: 'BroadcastEngineering.com', color: 'text-green-400', target: '10–15/day' },
@@ -124,7 +124,7 @@ function ChecklistItem({ label, done }: { label: string; done: boolean }) {
 type RMPSite = 'broadcast-beat' | 'av-beat' | 'backlot-beat' | 'broadcast-engineering';
 
 function GeneratePanel({ onGenerated }: { onGenerated: () => void }) {
-  const [site, setSite] = useState<RMPSite>('broadcast-beat');
+  const [site, setSite] = useState<RMPSite>('avbeat');
   const [topic, setTopic] = useState('');
   const [loading, setLoading] = useState(false);
   const [result, setResult] = useState<string | null>(null);
diff --git a/src/app/admin/page.tsx b/src/app/admin/page.tsx
index 6a39c62..81ea208 100644
--- a/src/app/admin/page.tsx
+++ b/src/app/admin/page.tsx
@@ -256,7 +256,7 @@ export default function AdminDashboardPage() {
         <div className="mb-8 flex flex-col sm:flex-row sm:items-center sm:justify-between gap-4">
           <div>
             <h1 className="text-2xl font-display font-bold text-white">Admin Dashboard</h1>
-            <p className="text-[#555] text-sm font-body mt-1">Overview of your broadcast platform</p>
+            <p className="text-[#555] text-sm font-body mt-1">Overview of your pro AV platform</p>
           </div>
           <div className="flex items-center gap-2 text-xs text-[#555] font-body">
             <svg className="w-3.5 h-3.5" fill="none" stroke="currentColor" strokeWidth="2" viewBox="0 0 24 24">
diff --git a/src/app/dashboard/adops/page.tsx b/src/app/dashboard/adops/page.tsx
index 4979969..da80e2b 100644
--- a/src/app/dashboard/adops/page.tsx
+++ b/src/app/dashboard/adops/page.tsx
@@ -47,7 +47,7 @@ interface Stats {
 }
 
 const PUBLICATIONS = [
-  { id: 'broadcast-beat', name: 'AV Beat', short: 'BB' },
+  { id: 'avbeat', name: 'AV Beat', short: 'AVB' },
   { id: 'av-beat', name: 'AV Beat', short: 'AV' },
 ];
 
diff --git a/src/app/marketplace/account/page.tsx b/src/app/marketplace/account/page.tsx
index cea193e..8fd09bc 100644
--- a/src/app/marketplace/account/page.tsx
+++ b/src/app/marketplace/account/page.tsx
@@ -316,7 +316,7 @@ export default function AccountPage() {
                         onChange={(e) => setJobTitle(e.target.value)}
                         required
                         className="w-full bg-[#1c1815] border border-white/20 rounded-lg px-3 py-2.5 text-white text-sm focus:outline-none focus:border-[#CC0000]"
-                        placeholder="e.g. Senior Broadcast Engineer"
+                        placeholder="e.g. Senior AV Integrator"
                       />
                     </div>
                     <div>
diff --git a/src/app/news/NewsPageClient.tsx b/src/app/news/NewsPageClient.tsx
index cc93f32..8aa4231 100644
--- a/src/app/news/NewsPageClient.tsx
+++ b/src/app/news/NewsPageClient.tsx
@@ -347,7 +347,7 @@ export default function NewsPage({
             </div>
             <div className="bg-[#0d1520] border border-[#412402] p-4">
               <h3 className="font-body font-bold text-xs text-[#F0A623] uppercase tracking-widest mb-2">Newsletter</h3>
-              <p className="text-[#777] text-xs font-body mb-3">Get broadcast news delivered to your inbox every week.</p>
+              <p className="text-[#777] text-xs font-body mb-3">Get pro AV news delivered to your inbox every week.</p>
               <Link href="/home-page#newsletter" className="btn-subscribe text-xs py-2 px-4 inline-block">Subscribe Free</Link>
             </div>
           </aside>
diff --git a/src/app/newsletter/archive/page.tsx b/src/app/newsletter/archive/page.tsx
index c05ccaa..f497845 100644
--- a/src/app/newsletter/archive/page.tsx
+++ b/src/app/newsletter/archive/page.tsx
@@ -144,7 +144,7 @@ function NewsletterCard({ newsletter }: { newsletter: Newsletter }) {
 // ─── Signup CTA ────────────────────────────────────────────────────────────────
 function SignupCTA() {
   const [email, setEmail] = useState("");
-  const [selected, setSelected] = useState<string[]>(["Broadcast"]);
+  const [selected, setSelected] = useState<string[]>(["Pro AV"]);
   const [status, setStatus] = useState<"idle" | "loading" | "success" | "error">("idle");
   const [message, setMessage] = useState("");
   const formId = useId();
diff --git a/src/app/privacy/page.tsx b/src/app/privacy/page.tsx
index 56ffaf9..ed981d6 100644
--- a/src/app/privacy/page.tsx
+++ b/src/app/privacy/page.tsx
@@ -26,7 +26,7 @@ export default function PrivacyPage() {
 
           <section aria-labelledby="section-intro">
             <p id="section-intro">
-              This Privacy Policy describes how <strong className="text-[#e0e0e0]">Relevant Media Properties, LLC</strong> ("we," "us," or "our"), publisher of AV Beat, AV Beat, Backlot Beat, and BroadcastEngineering.com, collects, uses, and shares information about you when you use our websites and services. We are committed to protecting your privacy and complying with applicable data protection laws including GDPR and CCPA.
+              This Privacy Policy describes how <strong className="text-[#e0e0e0]">Relevant Media Properties, LLC</strong> ("we," "us," or "our"), publisher of AV Beat, Broadcast Beat, and BroadcastEngineering.com, collects, uses, and shares information about you when you use our websites and services. We are committed to protecting your privacy and complying with applicable data protection laws including GDPR and CCPA.
             </p>
           </section>