diff --git a/src/app/about/page.tsx b/src/app/about/page.tsx
index ad00f14..42dc012 100644
--- a/src/app/about/page.tsx
+++ b/src/app/about/page.tsx
@@ -20,7 +20,7 @@ export default function AboutPage() {
               </div>
               <h1 className="font-serif text-4xl md:text-5xl font-bold tracking-tight">About</h1>
               <p className="mt-3 text-[#9ca3af] text-base max-w-2xl">
-                An independent trade publication covering broadcast, live production, streaming, and post-production technology.
+                An independent trade publication covering pro AV, live production, display tech, and signal-flow technology.
               </p>
             </header>
 
@@ -41,7 +41,7 @@ export default function AboutPage() {
 
               <Block title="Where we go">
                 We cover the major industry shows in person and remotely — NAB
-                Show, IBC, BroadcastAsia, MPTS, InfoComm, and more — track
+                Show — InfoComm, ISE, NAB Show, IBC, and more — track
                 product launches and acquisitions year-round, and publish
                 interviews with the engineers, post supervisors, and executives
                 building the next generation of workflows.
diff --git a/src/app/advertise/page.tsx b/src/app/advertise/page.tsx
index 988d407..1c1f9c1 100644
--- a/src/app/advertise/page.tsx
+++ b/src/app/advertise/page.tsx
@@ -47,7 +47,7 @@ export default function AdvertisePage() {
       <div className="bg-[#0d1520] border-b border-[#1e3a5f] py-12">
         <div className="max-w-container mx-auto px-4 text-center">
           <span className="section-label mb-3 inline-block">Advertise</span>
-          <h1 className="font-heading text-white text-4xl font-bold mb-4">Reach Broadcast Engineering Professionals</h1>
+          <h1 className="font-heading text-white text-4xl font-bold mb-4">Reach Pro AV &amp; Live Production Professionals</h1>
           <p className="text-[#aaa] font-body text-lg max-w-2xl mx-auto mb-6">
             AV Beat is the leading digital platform for pro AV, live production, and display tech professionals. Connect your brand with decision-makers, integrators, and executives across the pro AV industry.
           </p>
@@ -187,7 +187,7 @@ export default function AdvertisePage() {
                         value={formData.company}
                         onChange={(e) => setFormData({ ...formData, company: e.target.value })}
                         className="search-input w-full py-2.5 px-3 text-sm"
-                        placeholder="Acme Broadcast Co."
+                        placeholder="Acme AV Systems"
                       />
                     </div>
                   </div>
diff --git a/src/app/marketplace/page.tsx b/src/app/marketplace/page.tsx
index b0eb3a0..ae29b00 100644
--- a/src/app/marketplace/page.tsx
+++ b/src/app/marketplace/page.tsx
@@ -5,7 +5,7 @@ import Footer from '@/components/Footer';
 export const metadata = {
   title: 'Production Crew & Vendor Marketplace | AV Beat',
   description:
-    'Find broadcast and production crew, vendors, jobs, and gig opportunities. The professional marketplace built for the broadcast industry.',
+    'Find pro AV, live production, and display tech crew, vendors, jobs, and gig opportunities. The professional marketplace built for the pro AV industry.',
 };
 
 const CATEGORIES = [
@@ -13,7 +13,7 @@ const CATEGORIES = [
   { icon: '🎙️', label: 'Audio', count: 'Mixers, Boom Ops, Sound Designers' },
   { icon: '🎬', label: 'Directing & Production', count: 'Directors, Producers, ADs' },
   { icon: '✂️', label: 'Post Production', count: 'Editors, Colorists, VFX' },
-  { icon: '📡', label: 'Broadcast & Live', count: 'TDs, Engineers, MCOs' },
+  { icon: '📡', label: 'Pro AV & Live', count: 'Integrators, Engineers, TDs' },
   { icon: '🏢', label: 'Vendors & Companies', count: 'Rental Houses, Post Facilities' },
 ];
 
diff --git a/src/app/technology/page.tsx b/src/app/technology/page.tsx
index d701696..c426788 100644
--- a/src/app/technology/page.tsx
+++ b/src/app/technology/page.tsx
@@ -50,7 +50,7 @@ export async function generateMetadata({ searchParams }: PageProps): Promise<Met
   const sp = await searchParams;
   const cat = sp?.category && CATEGORY_FILTERS[sp.category];
   const title = cat ? `${cat.title} — AV Beat` : "Production Technology Deep Dives — AV Beat";
-  const desc = cat?.description || "Deep-dive analysis of broadcast technology trends: IP workflows, cloud production, AI automation, streaming infrastructure, and ATSC 3.0.";
+  const desc = cat?.description || "Deep-dive analysis of pro AV technology trends: AV-over-IP, cloud production, AI automation, display tech, and signal-flow standards.";
   return {
     title,
     description: desc,
@@ -75,7 +75,7 @@ export default async function TechnologyPage({ searchParams }: PageProps) {
   const h1 = filter ? filter.title : "Production Technology";
   const subtitle = filter
     ? filter.description
-    : "Deep-dive coverage of IP infrastructure, AI, cloud production, and the standards shaping broadcast's future";
+    : "Deep-dive coverage of AV-over-IP infrastructure, AI, cloud production, and the standards shaping pro AV's future";
 
   return (
     <div className="min-h-screen bg-background">