From 9bb04fb37311d95941e46af64e405a7d3a7f403a Mon Sep 17 00:00:00 2001
From: Ryan Salazar <ryan.salazar@relevantmediaproperties.com>
Date: Tue, 2 Jun 2026 22:32:57 +0000
Subject: [PATCH] AV launch: rewrite newsletter signup + home description for
 pro AV industry (InfoComm/ISE), not broadcast (NAB/IBC)

---
 src/app/home-page/page.tsx          | 2 +-
 src/app/newsletter/archive/page.tsx | 2 +-
 src/components/NewsletterModal.tsx  | 4 ++--
 3 files changed, 4 insertions(+), 4 deletions(-)

diff --git a/src/app/home-page/page.tsx b/src/app/home-page/page.tsx
index 12d52a4..b5b2dbb 100644
--- a/src/app/home-page/page.tsx
+++ b/src/app/home-page/page.tsx
@@ -14,7 +14,7 @@ import CompanyMentionsHover from "@/components/CompanyMentionsHover";
 
 export const metadata: Metadata = {
   title: 'AV Beat — Broadcast Engineering News & Insights',
-  description: 'The digital platform for broadcast engineering professionals. Breaking news, deep-dive features, and industry spotlights from NAB to IBC and beyond.',
+  description: 'The digital platform for pro AV, live production, and display tech professionals. Breaking news, deep-dive features, and industry spotlights from InfoComm to ISE and beyond.',
   alternates: {
     canonical: '/',
   },
diff --git a/src/app/newsletter/archive/page.tsx b/src/app/newsletter/archive/page.tsx
index 1da501d..cf052e4 100644
--- a/src/app/newsletter/archive/page.tsx
+++ b/src/app/newsletter/archive/page.tsx
@@ -192,7 +192,7 @@ function SignupCTA() {
         Never Miss an Issue
       </h3>
       <p className="font-body text-[#777] text-sm text-center mb-6">
-        Get the latest broadcast industry news delivered to your inbox.
+        Get the latest pro AV industry news delivered to your inbox.
       </p>
 
       {status === "success" ? (
diff --git a/src/components/NewsletterModal.tsx b/src/components/NewsletterModal.tsx
index 713de33..02f386a 100644
--- a/src/components/NewsletterModal.tsx
+++ b/src/components/NewsletterModal.tsx
@@ -138,12 +138,12 @@ export default function NewsletterModal() {
         </div>
 
         <h2 id="bb-newsletter-heading" className="bb-modal-heading">
-          Get the latest in broadcast &amp; media
+          Get the latest in pro AV &amp; live production
         </h2>
 
         {phase !== "success" && (
           <p className="bb-modal-sub">
-            Industry news, product launches, and deep-dives from NAB to IBC — direct to your inbox.
+            Pro AV news, gear reviews, and deep-dives from InfoComm to ISE — direct to your inbox.
             One email a week, no spam.
           </p>
         )}