diff --git a/src/app/advertise/page.tsx b/src/app/advertise/page.tsx
index 944a614..988d407 100644
--- a/src/app/advertise/page.tsx
+++ b/src/app/advertise/page.tsx
@@ -49,7 +49,7 @@ export default function AdvertisePage() {
           <span className="section-label mb-3 inline-block">Advertise</span>
           <h1 className="font-heading text-white text-4xl font-bold mb-4">Reach Broadcast Engineering Professionals</h1>
           <p className="text-[#aaa] font-body text-lg max-w-2xl mx-auto mb-6">
-            AV Beat is the leading digital platform for broadcast engineering professionals. Connect your brand with decision-makers, engineers, and executives across the broadcast industry.
+            AV Beat is the leading digital platform for pro AV, live production, and display tech professionals. Connect your brand with decision-makers, integrators, and executives across the pro AV industry.
           </p>
           <a
             href="#contact"
diff --git a/src/app/api/ai/article-suggestions/route.ts b/src/app/api/ai/article-suggestions/route.ts
index 5ad358e..d13795d 100644
--- a/src/app/api/ai/article-suggestions/route.ts
+++ b/src/app/api/ai/article-suggestions/route.ts
@@ -22,12 +22,12 @@ export async function POST(request: NextRequest) {
       date: a.date,
     }));
 
-    const systemPrompt = `You are a personalized content recommendation engine for AV Beat, a broadcast engineering news platform.
+    const systemPrompt = `You are a personalized content recommendation engine for AV Beat, a pro AV / live production / display tech news platform.
 Given a reader's topic interests and reading history, select the 4 most relevant articles from the provided article list.
 Return ONLY a valid JSON array of slugs in order of relevance. Example: ["slug-1","slug-2","slug-3","slug-4"]
 Do not include any explanation or markdown — only the raw JSON array.`;
 
-    const userPrompt = `Reader interests: ${interests?.length ? interests.join(', ') : 'general broadcast engineering'}
+    const userPrompt = `Reader interests: ${interests?.length ? interests.join(', ') : 'general pro AV and live production'}
 Reading history (recently read slugs): ${readingHistory?.length ? readingHistory.join(', ') : 'none'}
 
 Available articles:
diff --git a/src/app/api/forum/ai-assist/route.ts b/src/app/api/forum/ai-assist/route.ts
index 3efd96e..ccf37f6 100644
--- a/src/app/api/forum/ai-assist/route.ts
+++ b/src/app/api/forum/ai-assist/route.ts
@@ -19,7 +19,7 @@ export async function POST(req: NextRequest) {
       [
         {
           role: 'system',
-          content: `You are the AV Beat AI Assistant — a knowledgeable, helpful assistant for broadcast engineering professionals. You have deep expertise in broadcast technology including live production, IP workflows, SMPTE ST 2110, audio engineering, cameras, streaming, post-production, MAM systems, and broadcast industry trends.
+          content: `You are the AV Beat AI Assistant — a knowledgeable, helpful assistant for pro AV, live production, and display tech professionals. You have deep expertise in AV technology including AV-over-IP, control systems, projection & display, audio engineering, conferencing, live production, signal flow, and the pro AV industry.
 
 You are responding in a community forum. Be helpful, technically accurate, and conversational. Acknowledge when a question is complex or when professional consultation is advisable. Keep responses focused and practical — broadcast engineers value concise, actionable information.
 
@@ -33,7 +33,7 @@ Original post: ${thread_body}
 
 ${existingContext ? `Existing discussion:\n${existingContext}\n\n` : ''}New question: ${question}
 
-Please provide a helpful, technically accurate response for this broadcast engineering forum thread.`,
+Please provide a helpful, technically accurate response for this pro AV / live production forum thread.`,
         },
       ],
       { maxTokens: 600, isBackground: false, priority: 2 }
diff --git a/src/app/api/newsletter/subscribe/route.ts b/src/app/api/newsletter/subscribe/route.ts
index 28229e2..52cc045 100644
--- a/src/app/api/newsletter/subscribe/route.ts
+++ b/src/app/api/newsletter/subscribe/route.ts
@@ -103,7 +103,7 @@ async function sendWelcome(email: string, topics?: string[]) {
       <tr><td style="padding:32px 36px 8px;">
         <div style="font-family:'Courier New',monospace;font-size:10px;font-weight:700;letter-spacing:0.22em;text-transform:uppercase;color:#3b82f6;">AV Beat Newsletter</div>
         <h1 style="margin:14px 0 8px;font-size:24px;line-height:1.2;color:#ffffff;font-weight:800;">You're in</h1>
-        <p style="margin:0;color:#cfd6e1;font-size:15px;line-height:1.55;">Thanks for subscribing to <strong style="color:#ffffff;">AV Beat</strong> — the digital platform for broadcast engineering professionals.</p>
+        <p style="margin:0;color:#cfd6e1;font-size:15px;line-height:1.55;">Thanks for subscribing to <strong style="color:#ffffff;">AV Beat</strong> — the digital platform for pro AV, live production, and display tech professionals.</p>
         ${topicsBlock}
       </td></tr>
       <tr><td style="padding:18px 36px 8px;">
diff --git a/src/app/api/newsletter/subscribers/route.ts b/src/app/api/newsletter/subscribers/route.ts
index f9601c8..5af4f15 100644
--- a/src/app/api/newsletter/subscribers/route.ts
+++ b/src/app/api/newsletter/subscribers/route.ts
@@ -141,7 +141,7 @@ export async function POST(req: NextRequest) {
       <!-- Header -->
       <div style="background:#111;border-bottom:2px solid #3b82f6;padding:24px 32px;">
         <h1 style="color:#3b82f6;font-size:22px;margin:0;font-weight:bold;">AV Beat</h1>
-        <p style="color:#555;font-size:12px;margin:4px 0 0;">News & Intelligence for Broadcast, Post-Production & Streaming Technology</p>
+        <p style="color:#555;font-size:12px;margin:4px 0 0;">News & Intelligence for Pro AV, Live Production & Display Tech</p>
       </div>
       <!-- Body -->
       <div style="padding:32px;">
diff --git a/src/app/forum/layout.tsx b/src/app/forum/layout.tsx
index 9c29826..735cc3c 100644
--- a/src/app/forum/layout.tsx
+++ b/src/app/forum/layout.tsx
@@ -2,18 +2,18 @@ import type { Metadata } from 'next';
 
 export const metadata: Metadata = {
   title: 'The Crew Lounge — AV Beat',
-  description: 'The Crew Lounge: connect with broadcast, motion picture and post production professionals worldwide. Discuss live production, IP workflows, streaming, audio, cameras, AI automation, and more.',
+  description: 'The Crew Lounge: connect with pro AV integrators, live production engineers, and display tech specialists worldwide. Discuss AV-over-IP, control systems, projection & display, audio engineering, conferencing, AI automation, and more.',
   alternates: { canonical: '/forum' },
   openGraph: {
     title: 'The Crew Lounge — AV Beat',
-    description: 'The Crew Lounge: connect with broadcast, motion picture and post production professionals worldwide. Ask questions, share expertise, and discuss broadcast technology.',
+    description: 'The Crew Lounge: connect with pro AV integrators, live production engineers, and display tech specialists worldwide. Ask questions, share expertise, and discuss AV technology.',
     url: '/forum',
     type: 'website',
   },
   twitter: {
     card: 'summary',
     title: 'The Crew Lounge — AV Beat',
-    description: 'The Crew Lounge: connect with broadcast, motion picture and post production professionals worldwide on AV Beat.',
+    description: 'The Crew Lounge: connect with pro AV integrators, live production engineers, and display tech specialists worldwide on AV Beat.',
   },
 };
 
diff --git a/src/app/forum/page.tsx b/src/app/forum/page.tsx
index 6216291..fb6d35e 100644
--- a/src/app/forum/page.tsx
+++ b/src/app/forum/page.tsx
@@ -294,7 +294,7 @@ export default function ForumIndexPage() {
                   <h1 className="text-3xl font-heading font-bold text-white">The Crew Lounge</h1>
                 </div>
                 <p className="text-[#aab4c4] font-body text-sm max-w-2xl">
-                  Connect with broadcast, motion picture, and post production pros worldwide.
+                  Connect with pro AV integrators, live production engineers, and display tech specialists worldwide.
                 </p>
               </div>
               <div className="flex-shrink-0">
diff --git a/src/app/layout.tsx b/src/app/layout.tsx
index 70ef315..b7f00ad 100644
--- a/src/app/layout.tsx
+++ b/src/app/layout.tsx
@@ -34,8 +34,8 @@ export const viewport: Viewport = {
 
 export const metadata: Metadata = {
   metadataBase: new URL(process.env.NEXT_PUBLIC_SITE_URL || 'http://localhost:3000'),
-  title: 'AV Beat — Broadcast Engineering News & Insights',
-  description: 'The digital platform for broadcast engineering professionals. Breaking news, deep-dive features, and industry spotlights from NAB to IBC and beyond.',
+  title: 'AV Beat — Pro AV, Live Production & Display Tech News',
+  description: 'The digital platform for pro AV, live production, and display tech professionals. Breaking news, deep-dive features, and industry spotlights from InfoComm to ISE and beyond.',
   icons: {
     icon: [
       { url: '/favicon.ico', type: 'image/x-icon', sizes: 'any' },
@@ -59,14 +59,14 @@ export const metadata: Metadata = {
     locale: 'en_US',
     url: '/',
     siteName: 'AV Beat',
-    title: 'AV Beat — Broadcast News',
-    description: 'Breaking news and insights for broadcast engineering professionals.',
+    title: 'AV Beat — Pro AV, Live Production & Display Tech',
+    description: 'Breaking news and insights for pro AV, live production, and display tech professionals.',
     images: [
     {
       url: '/assets/images/og-image.png',
       width: 1200,
       height: 630,
-      alt: 'AV Beat — Broadcast Engineering News & Insights',
+      alt: 'AV Beat — Pro AV, Live Production & Display Tech News',
       type: 'image/png'
     }]
 
@@ -75,8 +75,8 @@ export const metadata: Metadata = {
     card: 'summary_large_image',
     site: '@AV Beat',
     creator: '@AV Beat',
-    title: 'AV Beat — Broadcast News',
-    description: 'Breaking news and insights for broadcast engineering professionals.',
+    title: 'AV Beat — Pro AV, Live Production & Display Tech',
+    description: 'Breaking news and insights for pro AV, live production, and display tech professionals.',
     images: ['/assets/images/og-image.png']
   },
   robots: {
@@ -125,7 +125,7 @@ export default function RootLayout({
               name: 'AV Beat',
               url: 'https://avbeat.com',
               logo: "https://avbeat.com/assets/images/logo.svg",
-              description: 'The digital platform for broadcast engineering professionals. Breaking news, deep-dive features, and industry spotlights from NAB to IBC and beyond.',
+              description: 'The digital platform for pro AV, live production, and display tech professionals. Breaking news, deep-dive features, and industry spotlights from InfoComm to ISE and beyond.',
               sameAs: [
               'https://linkedin.com',
               'https://twitter.com',
diff --git a/src/app/marketplace/page.tsx b/src/app/marketplace/page.tsx
index e02c749..f8ec93e 100644
--- a/src/app/marketplace/page.tsx
+++ b/src/app/marketplace/page.tsx
@@ -43,7 +43,7 @@ export default function MarketplacePage() {
           </h1>
           <p className="text-lg md:text-xl text-gray-400 max-w-3xl mx-auto mb-10 leading-relaxed">
             Find crew, hire vendors, post jobs, and land gigs — all in one place built by
-            broadcast professionals, for broadcast professionals.
+            pro AV professionals, for pro AV professionals.
           </p>
           <div className="flex flex-col sm:flex-row gap-4 justify-center">
             <Link
@@ -104,7 +104,7 @@ export default function MarketplacePage() {
             </div>
             <h3 className="text-xl font-bold mb-3">Find Talent</h3>
             <p className="text-gray-400 text-sm leading-relaxed mb-6">
-              Search our directory of verified broadcast professionals and production vendors.
+              Search our directory of verified pro AV integrators, live production engineers, and display tech vendors.
               Filter by location, specialty, rate, and union status.
             </p>
             <Link
@@ -122,7 +122,7 @@ export default function MarketplacePage() {
             <h3 className="text-xl font-bold mb-3">Post Jobs & Gigs</h3>
             <p className="text-gray-400 text-sm leading-relaxed mb-6">
               Post full-time positions or short-term crew calls. Reach thousands of qualified
-              broadcast professionals instantly.
+              pro AV professionals instantly.
             </p>
             <div className="flex flex-col gap-2">
               <Link
diff --git a/src/app/news/[slug]/NewsArticleDetailClient.tsx b/src/app/news/[slug]/NewsArticleDetailClient.tsx
index 58cbc43..8be7dd4 100644
--- a/src/app/news/[slug]/NewsArticleDetailClient.tsx
+++ b/src/app/news/[slug]/NewsArticleDetailClient.tsx
@@ -605,7 +605,7 @@ export default function NewsArticleDetailClient({
             <div className="bg-[#0d1520] border border-[#1e3a5f] p-5">
               <h3 className="font-heading text-[#e0e0e0] font-bold mb-2">Stay Updated</h3>
               <p className="font-body text-[#777] text-xs mb-4">
-                Get the latest broadcast engineering news delivered to your inbox.
+                Get the latest pro AV industry news delivered to your inbox.
               </p>
               <Link
                 href="/home-page#newsletter"
diff --git a/src/app/rss/route.ts b/src/app/rss/route.ts
index dcb5f88..1cfcb5f 100644
--- a/src/app/rss/route.ts
+++ b/src/app/rss/route.ts
@@ -44,7 +44,7 @@ export async function GET() {
     <title>AV Beat</title>
     <link>${SITE_URL}</link>
     <atom:link href="${SITE_URL}/rss" rel="self" type="application/rss+xml" />
-    <description>News &amp; Intelligence for Broadcast, Post-Production &amp; Streaming Technology</description>
+    <description>News &amp; Intelligence for Pro AV, Live Production &amp; Display Tech</description>
     <language>en-us</language>
     <lastBuildDate>${new Date().toUTCString()}</lastBuildDate>
 ${items}
diff --git a/src/app/search/page.tsx b/src/app/search/page.tsx
index 09abd7a..2630157 100644
--- a/src/app/search/page.tsx
+++ b/src/app/search/page.tsx
@@ -13,7 +13,7 @@ export const revalidate = 60;
 export const metadata: Metadata = {
   title: "Search — AV Beat",
   description:
-    "Search AV Beat for broadcast engineering news, gear reviews, show coverage, and technology insights.",
+    "Search AV Beat for pro AV news, gear reviews, show coverage, and live-production technology insights.",
   alternates: { canonical: "/search" },
 };
 
diff --git a/src/components/Footer.tsx b/src/components/Footer.tsx
index 3062b8b..278c5be 100644
--- a/src/components/Footer.tsx
+++ b/src/components/Footer.tsx
@@ -114,9 +114,9 @@ export default function Footer() {
             <AppImage
               src="/assets/images/logo.svg"
               alt="AV Beat"
-              width={180}
-              height={24}
-              className="h-6 w-auto object-contain" />
+              width={260}
+              height={36}
+              className="h-9 w-auto object-contain" />
           </Link>
 
           <div className="flex items-center gap-4">
diff --git a/src/components/Header.tsx b/src/components/Header.tsx
index 1b8328a..4bf1acd 100644
--- a/src/components/Header.tsx
+++ b/src/components/Header.tsx
@@ -265,10 +265,10 @@ export default function Header() {
                 <AppImage
                   src="/assets/images/logo.svg"
                   alt="AV Beat logo"
-                  width={200}
-                  height={26}
+                  width={320}
+                  height={48}
                   priority={true}
-                  className="h-7 w-auto object-contain"
+                  className="h-12 w-auto object-contain"
                 />
               </Link>
 
@@ -418,7 +418,7 @@ export default function Header() {
       <div className="max-w-container mx-auto px-4">
         <div className="bg-[#1a2535] border-b border-[#2a3a50] h-8 flex items-center justify-between px-4">
           <p className="text-[#999999] text-xs font-body hidden sm:block">
-            News & Intelligence for Broadcast, Post-Production & Streaming Technology
+            News & Intelligence for Pro AV, Live Production & Display Tech
           </p>
           <div className="flex items-center gap-3 ml-auto">
             <a href="https://linkedin.com/company/avbeat" target="_blank" rel="noopener noreferrer" aria-label="AV Beat on LinkedIn"