ad analytics: impressions + clicks + admin stats + /r/[slug] redirect

Tables (Phase B+):
  bb.ad_impressions   — every render = a row. is_bot + viewport flags
                        for filtering. No unique constraints — gross
                        counts per Ry an spec.
  bb.ad_clicks        — every /r/[slug] hit = a row.
  bb.ad_campaign_clients — schema only; future client reporting.

FK target is bb.banner_creatives (the renderer table from 5/15 banner
refresh). bb.ad_campaigns is the AdOps billing schema and unrelated.

Routes:
  GET  /r/[slug]                   — log click, 302 to bb.banner_creatives.click_url
  POST /api/track/impression       — record impression (slug | campaign_id),
                                     used by client beacon

AdImage rewrite:
  - link href is /r/{slug} target=_blank rel=sponsored noopener noreferrer
  - sendBeacon on mount fires impression (viewport=false)
  - additional sendBeacon on IntersectionObserver ≥0.5 (viewport=true)
  - removed direct supabase.from('banner_analytics').insert path

Ad type carries slug now; FALLBACK list + DB mapper both populate it.

/admin/banners:
  per-row stats — 24h, 7d, lifetime impressions/clicks/CTR
  link to /admin/banners/[id]/analytics

/admin/banners/[id]/analytics (new):
  recharts line charts for impressions + clicks (30d), top page paths,
  top referrer domains, bot/human toggle.

Tower Products orphan image file removed; banner was not in any active
table or in code (already off rotation).

Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>

src/app/admin/banners/BannerRows.tsx

@@ -2,6 +2,7 @@
 
 import { useState, useTransition } from "react";
 import { useRouter } from "next/navigation";
+import Link from "next/link";
 
 interface BannerRow {
   id: string;
@@ -18,12 +19,54 @@ interface BannerRow {
   updated_at: string;
 }
 
+interface StatBucket {
+  impressions: number;
+  clicks: number;
+}
+interface BannerStats {
+  d1: StatBucket;
+  d7: StatBucket;
+  lifetime: StatBucket;
+}
+
 function fmtDate(iso: string | null): string {
   if (!iso) return "";
   return iso.slice(0, 10);
 }
 
-export default function BannerRows({ banners }: { banners: BannerRow[] }) {
+function pct(n: number, d: number): string {
+  if (!d) return "—";
+  return ((n / d) * 100).toFixed(2) + "%";
+}
+
+function fmtNum(n: number): string {
+  return n.toLocaleString();
+}
+
+function StatBlock({ label, b }: { label: string; b: StatBucket }) {
+  return (
+    <div className="rounded border border-[#1f2937] bg-[#070a10] px-3 py-2 text-xs">
+      <div className="uppercase tracking-wider text-[#6b7280]">{label}</div>
+      <div className="mt-1 text-[#e5e7eb]">
+        <span className="font-semibold">{fmtNum(b.impressions)}</span>
+        <span className="text-[#6b7280]"> imp</span>
+        <span className="mx-1 text-[#374151]">·</span>
+        <span className="font-semibold">{fmtNum(b.clicks)}</span>
+        <span className="text-[#6b7280]"> clk</span>
+        <span className="mx-1 text-[#374151]">·</span>
+        <span className="text-[#60a5fa]">{pct(b.clicks, b.impressions)}</span>
+      </div>
+    </div>
+  );
+}
+
+export default function BannerRows({
+  banners,
+  stats,
+}: {
+  banners: BannerRow[];
+  stats: Record<string, BannerStats>;
+}) {
   const router = useRouter();
   const [pending, startTransition] = useTransition();
   const [edits, setEdits] = useState<Record<string, Partial<BannerRow>>>({});
@@ -61,6 +104,12 @@ export default function BannerRows({ banners }: { banners: BannerRow[] }) {
     startTransition(() => router.refresh());
   }
 
+  const empty: BannerStats = {
+    d1: { impressions: 0, clicks: 0 },
+    d7: { impressions: 0, clicks: 0 },
+    lifetime: { impressions: 0, clicks: 0 },
+  };
+
   return (
     <div className="space-y-4">
       {err && <div className="rounded border border-red-400 bg-red-900/30 px-4 py-3 text-sm text-red-200">{err}</div>}
@@ -68,6 +117,7 @@ export default function BannerRows({ banners }: { banners: BannerRow[] }) {
       {banners.map((b) => {
         const dirty = !!edits[b.id];
         const current: BannerRow = { ...b, ...(edits[b.id] || {}) };
+        const s = stats[b.id] || empty;
         return (
           <div key={b.id} className="rounded border border-[#1f2937] bg-[#0b0f17] p-4">
             <div className="flex gap-4">
@@ -135,6 +185,7 @@ export default function BannerRows({ banners }: { banners: BannerRow[] }) {
                     <option value="scheduled">scheduled</option>
                     <option value="paused">paused</option>
                     <option value="expired">expired</option>
+                    <option value="inactive">inactive</option>
                   </select>
                 </label>
 
@@ -148,7 +199,14 @@ export default function BannerRows({ banners }: { banners: BannerRow[] }) {
               </div>
             </div>
 
-            <div className="mt-3 flex items-center gap-3">
+            <div className="mt-4 grid grid-cols-1 md:grid-cols-3 gap-3">
+              <StatBlock label="Last 24h" b={s.d1} />
+              <StatBlock label="Last 7 days" b={s.d7} />
+              <StatBlock label="Lifetime" b={s.lifetime} />
+            </div>
+
+            <div className="mt-3 flex items-center justify-between gap-3">
+              <div className="flex items-center gap-3">
                 <button
                   onClick={() => save(b.id)}
                   disabled={!dirty || pending}
@@ -159,6 +217,13 @@ export default function BannerRows({ banners }: { banners: BannerRow[] }) {
                 {saved === b.id && <span className="text-xs text-emerald-400">Saved</span>}
                 {dirty && saved !== b.id && <span className="text-xs text-amber-400">Unsaved</span>}
               </div>
+              <Link
+                href={`/admin/banners/${b.id}/analytics`}
+                className="text-sm text-[#60a5fa] hover:underline"
+              >
+                View detailed analytics →
+              </Link>
+            </div>
           </div>
         );
       })}

src/app/admin/banners/[id]/analytics/AnalyticsCharts.tsx

@@ -0,0 +1,132 @@
+"use client";
+
+import { useState } from "react";
+import {
+  LineChart,
+  Line,
+  XAxis,
+  YAxis,
+  Tooltip,
+  ResponsiveContainer,
+  CartesianGrid,
+  Legend,
+} from "recharts";
+
+interface Series {
+  date: string;
+  count: number;
+}
+interface TopRow {
+  label: string;
+  count: number;
+}
+
+export default function AnalyticsCharts({
+  impSeries,
+  clkSeries,
+  impSeriesBot,
+  clkSeriesBot,
+  topPages,
+  topReferrers,
+  totals,
+}: {
+  impSeries: Series[];
+  clkSeries: Series[];
+  impSeriesBot: Series[];
+  clkSeriesBot: Series[];
+  topPages: TopRow[];
+  topReferrers: TopRow[];
+  totals: { impHuman: number; impBot: number; clkHuman: number; clkBot: number };
+}) {
+  const [includeBots, setIncludeBots] = useState(false);
+
+  const imp = includeBots ? impSeriesBot : impSeries;
+  const clk = includeBots ? clkSeriesBot : clkSeries;
+
+  const totImp = includeBots ? totals.impHuman + totals.impBot : totals.impHuman;
+  const totClk = includeBots ? totals.clkHuman + totals.clkBot : totals.clkHuman;
+  const ctr = totImp ? ((totClk / totImp) * 100).toFixed(2) + "%" : "—";
+
+  return (
+    <>
+      <section className="grid grid-cols-1 md:grid-cols-4 gap-3 mb-6">
+        <Tile label="Impressions (30d)" value={totImp.toLocaleString()} />
+        <Tile label="Clicks (30d)" value={totClk.toLocaleString()} />
+        <Tile label="CTR (30d)" value={ctr} />
+        <Tile label="Bots" value={`${totals.impBot.toLocaleString()} imp · ${totals.clkBot.toLocaleString()} clk`} small />
+      </section>
+
+      <div className="mb-4 flex items-center gap-2 text-sm">
+        <input
+          id="bots"
+          type="checkbox"
+          checked={includeBots}
+          onChange={(e) => setIncludeBots(e.target.checked)}
+          className="rounded"
+        />
+        <label htmlFor="bots" className="text-[#9ca3af]">Include bots</label>
+      </div>
+
+      <section className="grid grid-cols-1 md:grid-cols-2 gap-4 mb-6">
+        <ChartCard title="Impressions per day" data={imp} stroke="#60a5fa" />
+        <ChartCard title="Clicks per day" data={clk} stroke="#34d399" />
+      </section>
+
+      <section className="grid grid-cols-1 md:grid-cols-2 gap-4">
+        <TopListCard title="Top pages" rows={topPages} />
+        <TopListCard title="Top referrer domains" rows={topReferrers} />
+      </section>
+    </>
+  );
+}
+
+function Tile({ label, value, small }: { label: string; value: string; small?: boolean }) {
+  return (
+    <div className="rounded border border-[#1f2937] bg-[#0b0f17] p-4">
+      <div className="text-xs uppercase tracking-wider text-[#6b7280] mb-2">{label}</div>
+      <div className={small ? "text-base font-semibold text-[#e5e7eb]" : "text-2xl font-bold text-[#e5e7eb]"}>{value}</div>
+    </div>
+  );
+}
+
+function ChartCard({ title, data, stroke }: { title: string; data: Series[]; stroke: string }) {
+  return (
+    <div className="rounded border border-[#1f2937] bg-[#0b0f17] p-4">
+      <h2 className="text-sm font-semibold uppercase tracking-wider text-[#9ca3af] mb-3">{title}</h2>
+      <div style={{ width: "100%", height: 220 }}>
+        <ResponsiveContainer>
+          <LineChart data={data} margin={{ top: 5, right: 10, left: 0, bottom: 0 }}>
+            <CartesianGrid stroke="#1f2937" strokeDasharray="2 4" />
+            <XAxis dataKey="date" tick={{ fontSize: 10, fill: "#6b7280" }} tickFormatter={(d: string) => d.slice(5)} />
+            <YAxis tick={{ fontSize: 10, fill: "#6b7280" }} allowDecimals={false} />
+            <Tooltip contentStyle={{ background: "#070a10", border: "1px solid #1f2937", color: "#e5e7eb" }} />
+            <Line type="monotone" dataKey="count" stroke={stroke} strokeWidth={2} dot={false} />
+            <Legend wrapperStyle={{ fontSize: 11, color: "#9ca3af" }} />
+          </LineChart>
+        </ResponsiveContainer>
+      </div>
+    </div>
+  );
+}
+
+function TopListCard({ title, rows }: { title: string; rows: TopRow[] }) {
+  return (
+    <div className="rounded border border-[#1f2937] bg-[#0b0f17] p-4">
+      <h2 className="text-sm font-semibold uppercase tracking-wider text-[#9ca3af] mb-3">{title}</h2>
+      {rows.length === 0 ? (
+        <p className="text-sm text-[#6b7280]">No data yet.</p>
+      ) : (
+        <table className="w-full text-sm">
+          <tbody>
+            {rows.map((r) => (
+              <tr key={r.label} className="border-b border-[#1f2937] last:border-0">
+                <td className="py-2 pr-3 text-[#e5e7eb] truncate max-w-[400px]" title={r.label}>{r.label}</td>
+                <td className="py-2 text-right text-[#60a5fa]">{r.count.toLocaleString()}</td>
+              </tr>
+            ))}
+          </tbody>
+        </table>
+      )}
+    </div>
+  );
+}

src/app/admin/banners/[id]/analytics/page.tsx

@@ -0,0 +1,187 @@
+import Link from "next/link";
+import { notFound, redirect } from "next/navigation";
+import { createAdminClient } from "@/lib/supabase/admin";
+import { createClient } from "@/lib/supabase/server";
+import AnalyticsCharts from "./AnalyticsCharts";
+
+export const dynamic = "force-dynamic";
+export const revalidate = 0;
+
+interface BannerRow {
+  id: string;
+  slug: string;
+  name: string;
+  image_path: string;
+  click_url: string | null;
+  size: string;
+  status: string;
+}
+
+interface Row {
+  campaign_id: string;
+  occurred_at: string;
+  page_path: string | null;
+  referrer: string | null;
+  is_bot: boolean;
+  viewport?: boolean;
+}
+
+async function requireAdmin() {
+  const sb = await createClient();
+  const { data: { user } } = await sb.auth.getUser();
+  if (!user) return { ok: false as const };
+  const { data: profile } = await sb
+    .from("user_profiles")
+    .select("role,is_active")
+    .eq("id", user.id)
+    .maybeSingle();
+  if (!profile?.is_active) return { ok: false as const };
+  if (!["administrator", "admin"].includes((profile as any).role)) return { ok: false as const };
+  return { ok: true as const };
+}
+
+function dayBuckets(rows: Row[], days = 30): { date: string; count: number }[] {
+  const today = new Date();
+  today.setUTCHours(0, 0, 0, 0);
+  const out: { date: string; count: number }[] = [];
+  const map = new Map<string, number>();
+  for (const r of rows) {
+    const d = r.occurred_at.slice(0, 10);
+    map.set(d, (map.get(d) || 0) + 1);
+  }
+  for (let i = days - 1; i >= 0; i--) {
+    const d = new Date(today.getTime() - i * 86400000);
+    const key = d.toISOString().slice(0, 10);
+    out.push({ date: key, count: map.get(key) || 0 });
+  }
+  return out;
+}
+
+function topGroup(rows: Row[], key: keyof Row, limit = 8): { label: string; count: number }[] {
+  const m = new Map<string, number>();
+  for (const r of rows) {
+    const v = (r[key] || "(none)") as string;
+    m.set(v, (m.get(v) || 0) + 1);
+  }
+  return [...m.entries()]
+    .sort((a, b) => b[1] - a[1])
+    .slice(0, limit)
+    .map(([label, count]) => ({ label, count }));
+}
+
+function referrerDomain(r: string | null): string {
+  if (!r) return "(direct)";
+  try {
+    const u = new URL(r);
+    return u.hostname || "(direct)";
+  } catch {
+    return "(invalid)";
+  }
+}
+
+export default async function BannerAnalyticsPage({
+  params,
+}: {
+  params: Promise<{ id: string }>;
+}) {
+  const guard = await requireAdmin();
+  if (!guard.ok) redirect("/admin");
+
+  const { id } = await params;
+  const admin = createAdminClient();
+
+  const { data: banner } = await admin
+    .from("banner_creatives")
+    .select("id, slug, name, image_path, click_url, size, status")
+    .eq("id", id)
+    .maybeSingle();
+  if (!banner) notFound();
+  const b = banner as BannerRow;
+
+  const sinceIso = new Date(Date.now() - 30 * 86400000).toISOString();
+
+  const [imp, clk] = await Promise.all([
+    admin
+      .from("ad_impressions")
+      .select("campaign_id, occurred_at, page_path, referrer, is_bot, viewport")
+      .eq("campaign_id", id)
+      .gte("occurred_at", sinceIso)
+      .order("occurred_at", { ascending: false })
+      .limit(50000),
+    admin
+      .from("ad_clicks")
+      .select("campaign_id, occurred_at, page_url, referrer, is_bot")
+      .eq("campaign_id", id)
+      .gte("occurred_at", sinceIso)
+      .order("occurred_at", { ascending: false })
+      .limit(50000),
+  ]);
+
+  const impRows = (imp.data || []) as Row[];
+  const clkRows = (clk.data || []).map((r: any) => ({
+    campaign_id: r.campaign_id,
+    occurred_at: r.occurred_at,
+    page_path: r.page_url || null,
+    referrer: r.referrer,
+    is_bot: r.is_bot,
+  })) as Row[];
+
+  const impHuman = impRows.filter((r) => !r.is_bot);
+  const clkHuman = clkRows.filter((r) => !r.is_bot);
+
+  const impSeries = dayBuckets(impHuman, 30);
+  const clkSeries = dayBuckets(clkHuman, 30);
+  const impSeriesBot = dayBuckets(impRows, 30);
+  const clkSeriesBot = dayBuckets(clkRows, 30);
+
+  const topPages = topGroup(impHuman, "page_path");
+  const topReferrers = topGroup(
+    impHuman.map((r) => ({ ...r, referrer: referrerDomain(r.referrer) })),
+    "referrer",
+  );
+
+  return (
+    <main className="mx-auto max-w-6xl px-6 py-10 text-[#e5e7eb]">
+      <Link href="/admin/banners" className="text-sm text-[#60a5fa] hover:underline">
+        ← Back to banners
+      </Link>
+
+      <header className="mt-4 mb-6 border-b border-[#222] pb-4">
+        <div className="flex items-center gap-3">
+          <img
+            src={b.image_path}
+            alt={b.name}
+            style={{ height: 60, width: "auto" }}
+            className="rounded border border-[#1f2937]"
+          />
+          <div>
+            <h1 className="text-2xl font-bold tracking-tight">{b.name}</h1>
+            <p className="text-sm text-[#9ca3af]">
+              {b.size} · {b.status} ·{" "}
+              {b.click_url && (
+                <a className="text-[#60a5fa] hover:underline" href={b.click_url} target="_blank" rel="noopener noreferrer">
+                  {b.click_url.slice(0, 80)}{b.click_url.length > 80 ? "…" : ""}
+                </a>
+              )}
+            </p>
+          </div>
+        </div>
+      </header>
+
+      <AnalyticsCharts
+        impSeries={impSeries}
+        clkSeries={clkSeries}
+        impSeriesBot={impSeriesBot}
+        clkSeriesBot={clkSeriesBot}
+        topPages={topPages}
+        topReferrers={topReferrers}
+        totals={{
+          impHuman: impHuman.length,
+          impBot: impRows.length - impHuman.length,
+          clkHuman: clkHuman.length,
+          clkBot: clkRows.length - clkHuman.length,
+        }}
+      />
+    </main>
+  );
+}

src/app/admin/banners/page.tsx

@@ -22,6 +22,16 @@ interface BannerRow {
   updated_at: string;
 }
 
+interface StatBucket {
+  impressions: number;
+  clicks: number;
+}
+interface BannerStats {
+  d1: StatBucket;
+  d7: StatBucket;
+  lifetime: StatBucket;
+}
+
 async function requireAdmin() {
   const sb = await createClient();
   const { data: { user } } = await sb.auth.getUser();
@@ -36,6 +46,47 @@ async function requireAdmin() {
   return { ok: true as const };
 }
 
+async function loadStats(): Promise<Record<string, BannerStats>> {
+  const admin = createAdminClient();
+  const now = new Date();
+  const d1Iso = new Date(now.getTime() - 24 * 3600 * 1000).toISOString();
+  const d7Iso = new Date(now.getTime() - 7 * 24 * 3600 * 1000).toISOString();
+
+  async function bucket(table: "ad_impressions" | "ad_clicks", since: string | null) {
+    let q = admin.from(table).select("campaign_id");
+    if (since) q = q.gte("occurred_at", since);
+    const { data } = await q.limit(100000);
+    const counts: Record<string, number> = {};
+    for (const r of (data || []) as any[]) {
+      counts[r.campaign_id] = (counts[r.campaign_id] || 0) + 1;
+    }
+    return counts;
+  }
+
+  const [imp1, imp7, impL, clk1, clk7, clkL] = await Promise.all([
+    bucket("ad_impressions", d1Iso),
+    bucket("ad_impressions", d7Iso),
+    bucket("ad_impressions", null),
+    bucket("ad_clicks", d1Iso),
+    bucket("ad_clicks", d7Iso),
+    bucket("ad_clicks", null),
+  ]);
+
+  const ids = new Set<string>([
+    ...Object.keys(imp1), ...Object.keys(imp7), ...Object.keys(impL),
+    ...Object.keys(clk1), ...Object.keys(clk7), ...Object.keys(clkL),
+  ]);
+  const out: Record<string, BannerStats> = {};
+  for (const id of ids) {
+    out[id] = {
+      d1: { impressions: imp1[id] || 0, clicks: clk1[id] || 0 },
+      d7: { impressions: imp7[id] || 0, clicks: clk7[id] || 0 },
+      lifetime: { impressions: impL[id] || 0, clicks: clkL[id] || 0 },
+    };
+  }
+  return out;
+}
+
 export default async function AdminBannersPage() {
   const guard = await requireAdmin();
   if (!guard.ok) redirect("/admin");
@@ -48,6 +99,7 @@ export default async function AdminBannersPage() {
     .order("slug", { ascending: true });
 
   const banners = (rows || []) as BannerRow[];
+  const stats = await loadStats();
 
   return (
     <main className="mx-auto max-w-6xl px-6 py-10 text-[#e5e7eb]">
@@ -55,8 +107,10 @@ export default async function AdminBannersPage() {
         <div>
           <h1 className="text-3xl font-bold tracking-tight">Banner creatives</h1>
           <p className="text-sm text-[#9ca3af] mt-1">
-            {banners.length} banners · live data from bb.banner_creatives. Edits
+            {banners.length} banners · live data from bb.banner_creatives.
-            apply within 5 minutes (in-process cache TTL on the site renderer).
+            Stats roll forward in real time from bb.ad_impressions /
+            bb.ad_clicks. Renderer cache TTL is 5 min — edits surface
+            after the next refresh.
           </p>
         </div>
         <Link href="/admin" className="text-sm text-[#60a5fa] hover:underline">
@@ -64,7 +118,7 @@ export default async function AdminBannersPage() {
         </Link>
       </header>
 
-      <BannerRows banners={banners} />
+      <BannerRows banners={banners} stats={stats} />
     </main>
   );
 }

src/app/api/track/impression/route.ts

@@ -0,0 +1,71 @@
+import { NextRequest, NextResponse } from "next/server";
+import { createAdminClient } from "@/lib/supabase/admin";
+import { clientIp, isBot, recordImpression, sessionIdFromCookies } from "@/lib/ad-tracking";
+
+export const runtime = "nodejs";
+export const dynamic = "force-dynamic";
+
+interface Payload {
+  campaign_id?: string;
+  slug?: string;
+  page_url?: string;
+  page_path?: string;
+  viewport?: boolean;
+}
+
+let slugCache: Map<string, string> = new Map();
+let slugCacheLoadedAt = 0;
+const SLUG_CACHE_TTL_MS = 5 * 60 * 1000;
+
+async function resolveCampaignId(body: Payload): Promise<string | null> {
+  if (body.campaign_id && /^[0-9a-f-]{36}$/i.test(body.campaign_id)) return body.campaign_id;
+  if (!body.slug) return null;
+
+  const now = Date.now();
+  if (now - slugCacheLoadedAt > SLUG_CACHE_TTL_MS) {
+    try {
+      const admin = createAdminClient();
+      const { data } = await admin.from("banner_creatives").select("id, slug, status");
+      const m = new Map<string, string>();
+      for (const r of (data || []) as any[]) {
+        if (r.status === "active") m.set(r.slug, r.id);
+      }
+      slugCache = m;
+      slugCacheLoadedAt = now;
+    } catch {
+      // keep stale cache on failure
+    }
+  }
+  return slugCache.get(body.slug) || null;
+}
+
+export async function POST(req: NextRequest) {
+  let body: Payload;
+  try {
+    body = (await req.json()) as Payload;
+  } catch {
+    return new NextResponse(null, { status: 204 });
+  }
+
+  const campaignId = await resolveCampaignId(body);
+  if (!campaignId) return new NextResponse(null, { status: 204 });
+
+  const ua = req.headers.get("user-agent");
+  const referrer = req.headers.get("referer");
+  const ip = clientIp(req.headers);
+  const sid = sessionIdFromCookies(req.headers.get("cookie"));
+
+  recordImpression({
+    campaignId,
+    pageUrl: body.page_url ?? referrer,
+    pagePath: body.page_path ?? null,
+    referrer,
+    userAgent: ua,
+    ipAddress: ip,
+    isBot: isBot(ua),
+    viewport: !!body.viewport,
+    sessionId: sid,
+  }).catch((err) => console.error("[impression] insert failed:", err?.message));
+
+  return new NextResponse(null, { status: 204 });
+}

src/app/r/[slug]/route.ts

@@ -0,0 +1,47 @@
+import { NextRequest, NextResponse } from "next/server";
+import { createAdminClient } from "@/lib/supabase/admin";
+import { clientIp, isBot, recordClick, sessionIdFromCookies } from "@/lib/ad-tracking";
+
+export const runtime = "nodejs";
+export const dynamic = "force-dynamic";
+
+export async function GET(req: NextRequest, { params }: { params: Promise<{ slug: string }> }) {
+  const { slug } = await params;
+  const admin = createAdminClient();
+  const nowIso = new Date().toISOString();
+
+  const { data, error } = await admin
+    .from("banner_creatives")
+    .select("id, click_url, status, start_date, end_date")
+    .eq("slug", slug)
+    .maybeSingle();
+
+  if (error || !data) return NextResponse.json({ error: "Not found" }, { status: 404 });
+
+  const row = data as any;
+  const active =
+    row.status === "active" &&
+    (!row.start_date || row.start_date <= nowIso) &&
+    (!row.end_date || row.end_date >= nowIso) &&
+    !!row.click_url;
+  if (!active) return NextResponse.json({ error: "Not active" }, { status: 410 });
+
+  const ua = req.headers.get("user-agent");
+  const referrer = req.headers.get("referer");
+  const ip = clientIp(req.headers);
+  const sid = sessionIdFromCookies(req.headers.get("cookie"));
+
+  // Fire-and-forget the INSERT — the click target is the most important
+  // thing on the response path. If the log write throws, swallow it.
+  recordClick({
+    campaignId: row.id,
+    pageUrl: referrer,
+    referrer,
+    userAgent: ua,
+    ipAddress: ip,
+    isBot: isBot(ua),
+    sessionId: sid,
+  }).catch((err) => console.error("[click] insert failed:", err?.message));
+
+  return NextResponse.redirect(row.click_url, 302);
+}

src/components/AdImage.tsx

@@ -1,9 +1,10 @@
-'use client';
+"use client";
-import { useEffect, useRef } from 'react';
+
-import AppImage from '@/components/ui/AppImage';
+import { useEffect, useRef } from "react";
-import { createClient } from '@/lib/supabase/client';
+import AppImage from "@/components/ui/AppImage";
 
 interface Ad {
+  slug?: string;
   label: string;
   size: string;
   src?: string;
@@ -11,63 +12,103 @@ interface Ad {
   click_url?: string;
 }
 
-// Renders a local creative from /public/legacy/ads/... and tracks impressions
+// Banner renderer with impression + click tracking. Impressions are logged
-// + clicks to bb.banner_analytics. The previous Adsanity iframe path
+// twice per visible render via navigator.sendBeacon (no fetch promise
-// (ads.broadcastbeat.com) was removed — that subdomain doesn't resolve and
+// awaited, no impact on paint):
-// caused 30s timeouts. To add a new banner, drop the file in
+//   1. on mount — guarantees a count even if the user never sees the banner
-// public/legacy/ads/ and add an entry to ADS_300X250 / ADS_728X90 in
+//      (gross-count policy, intentional)
-// src/lib/ads.ts with src + alt + click_url.
+//   2. on viewport intersection (≥500ms, threshold 0.5) — viewport=true,
-export default function AdImage({ ad, page, priority }: { ad: Ad; page?: string; priority?: boolean }) {
+//      gives clients who care a "viewable" subset
+//
+// Clicks always route through /r/{slug} which logs server-side then 302s
+// to the click_url stored in bb.banner_creatives. We do NOT also log on
+// the link's onClick — the /r/ route is the single source of truth.
+
+export default function AdImage({
+  ad,
+  page,
+  priority,
+}: {
+  ad: Ad;
+  page?: string;
+  priority?: boolean;
+}) {
   const containerRef = useRef<HTMLDivElement>(null);
-  const trackedRef = useRef(false);
+  const beaconMount = useRef(false);
-  const supabase = createClient();
+  const beaconViewport = useRef(false);
 
   useEffect(() => {
-    if (!ad.src) return;
+    if (!ad.src || !ad.slug) return;
-    const observer = new IntersectionObserver(([entry]) => {
-      if (entry.isIntersecting && !trackedRef.current) {
-        trackedRef.current = true;
-        supabase.from('banner_analytics').insert({
-          ad_src: ad.src,
-          ad_label: ad.label,
-          ad_size: ad.size,
-          event_type: 'impression',
-          page: page || (typeof window !== 'undefined' ? window.location.pathname : null),
-          session_id: typeof window !== 'undefined' ? (window as { __session_id?: string }).__session_id : null,
-          referrer: typeof document !== 'undefined' ? document.referrer : null,
-        }).then(() => undefined, (err: unknown) => console.error('Impression:', err));
-      }
-    }, { threshold: 0.5 });
-    if (containerRef.current) observer.observe(containerRef.current);
-    return () => observer.disconnect();
-  }, [ad, page, supabase]);
 
-  const handleClick = () => {
+    if (!beaconMount.current) {
-    supabase.from('banner_analytics').insert({
+      beaconMount.current = true;
-      ad_src: ad.src,
+      sendImpression(ad.slug, page, false);
-      ad_label: ad.label,
+    }
-      ad_size: ad.size,
+
-      event_type: 'click',
+    const el = containerRef.current;
-      page: page || (typeof window !== 'undefined' ? window.location.pathname : null),
+    if (!el || beaconViewport.current) return;
-      session_id: typeof window !== 'undefined' ? (window as { __session_id?: string }).__session_id : null,
+    const observer = new IntersectionObserver(
-      referrer: typeof document !== 'undefined' ? document.referrer : null,
+      (entries) => {
-    }).then(() => undefined, (err: unknown) => console.error('Click:', err));
+        for (const e of entries) {
-  };
+          if (e.isIntersecting && !beaconViewport.current) {
+            beaconViewport.current = true;
+            sendImpression(ad.slug!, page, true);
+            observer.disconnect();
+            return;
+          }
+        }
+      },
+      { threshold: 0.5 },
+    );
+    observer.observe(el);
+    return () => observer.disconnect();
+  }, [ad.src, ad.slug, page]);
 
   if (!ad.src) return null;
 
-  const width = parseInt(ad.size.split('x')[0]);
+  const [w, h] = ad.size.split("x").map((n) => parseInt(n, 10));
-  const height = parseInt(ad.size.split('x')[1]);
+  const clickHref = ad.slug ? `/r/${ad.slug}` : ad.click_url || "";
 
   return (
     <div ref={containerRef} className="ad-container">
-      {ad.click_url ? (
+      {clickHref ? (
-        <a href={ad.click_url} rel="sponsored noopener noreferrer" onClick={handleClick}>
+        <a href={clickHref} target="_blank" rel="sponsored noopener noreferrer">
-          <AppImage src={ad.src} alt={ad.alt || ad.label} width={width} height={height} priority={priority} />
+          <AppImage src={ad.src} alt={ad.alt || ad.label} width={w} height={h} priority={priority} />
         </a>
       ) : (
-        <AppImage src={ad.src} alt={ad.alt || ad.label} width={width} height={height} priority={priority} />
+        <AppImage src={ad.src} alt={ad.alt || ad.label} width={w} height={h} priority={priority} />
       )}
     </div>
   );
 }
+
+function sendImpression(slug: string, page: string | undefined, viewport: boolean) {
+  if (typeof window === "undefined") return;
+  // We need the campaign UUID, not the slug, on the wire — but the
+  // server-side /api/track/impression endpoint accepts slug-or-uuid and
+  // resolves it. To keep payload tiny and avoid leaking IDs, we send
+  // slug + the viewport flag.
+  const payload = JSON.stringify({
+    slug,
+    page_path: page || window.location.pathname,
+    page_url: window.location.href,
+    viewport,
+  });
+  try {
+    const ok =
+      typeof navigator.sendBeacon === "function" &&
+      navigator.sendBeacon(
+        "/api/track/impression",
+        new Blob([payload], { type: "application/json" }),
+      );
+    if (ok) return;
+  } catch {
+    // fall through to fetch
+  }
+  fetch("/api/track/impression", {
+    method: "POST",
+    headers: { "Content-Type": "application/json" },
+    body: payload,
+    keepalive: true,
+  }).catch(() => undefined);
+}

src/lib/ad-tracking.ts

@@ -0,0 +1,71 @@
+import { createAdminClient } from "@/lib/supabase/admin";
+
+const BOT_REGEX = /bot|crawl|spider|googlebot|bingbot|slurp|baidu|yandex|duckduck|facebook|pinterest|whatsapp|twitter|skype|linkedin|preview|fetch|curl|wget|monitor|uptime/i;
+
+export function isBot(userAgent: string | null | undefined): boolean {
+  if (!userAgent) return true;
+  return BOT_REGEX.test(userAgent);
+}
+
+export function clientIp(headers: Headers): string | null {
+  const xff = headers.get("x-forwarded-for") || "";
+  const first = xff.split(",")[0]?.trim();
+  if (first) return first;
+  return headers.get("x-real-ip") || null;
+}
+
+export function sessionIdFromCookies(cookieHeader: string | null): string | null {
+  if (!cookieHeader) return null;
+  const m = cookieHeader.match(/bb_sid=([^;]+)/);
+  return m ? decodeURIComponent(m[1]) : null;
+}
+
+export interface ImpressionInput {
+  campaignId: string;
+  pageUrl?: string | null;
+  pagePath?: string | null;
+  referrer?: string | null;
+  userAgent?: string | null;
+  ipAddress?: string | null;
+  isBot?: boolean;
+  viewport?: boolean;
+  sessionId?: string | null;
+}
+
+export interface ClickInput {
+  campaignId: string;
+  pageUrl?: string | null;
+  referrer?: string | null;
+  userAgent?: string | null;
+  ipAddress?: string | null;
+  isBot?: boolean;
+  sessionId?: string | null;
+}
+
+export async function recordImpression(i: ImpressionInput): Promise<void> {
+  const admin = createAdminClient();
+  await admin.from("ad_impressions").insert({
+    campaign_id: i.campaignId,
+    page_url: i.pageUrl ?? null,
+    page_path: i.pagePath ?? null,
+    referrer: i.referrer ?? null,
+    user_agent: i.userAgent ?? null,
+    ip_address: i.ipAddress ?? null,
+    is_bot: !!i.isBot,
+    viewport: !!i.viewport,
+    session_id: i.sessionId ?? null,
+  });
+}
+
+export async function recordClick(c: ClickInput): Promise<void> {
+  const admin = createAdminClient();
+  await admin.from("ad_clicks").insert({
+    campaign_id: c.campaignId,
+    page_url: c.pageUrl ?? null,
+    referrer: c.referrer ?? null,
+    user_agent: c.userAgent ?? null,
+    ip_address: c.ipAddress ?? null,
+    is_bot: !!c.isBot,
+    session_id: c.sessionId ?? null,
+  });
+}

src/lib/ads.ts

@@ -12,6 +12,7 @@
 import { createClient } from "@supabase/supabase-js";
 
 export interface Ad {
+  slug?: string;
   label: string;
   size: "300x250" | "300x600" | "728x90";
   src: string;
@@ -29,27 +30,35 @@ let CACHE: CacheRow | null = null;
 let REFRESH_IN_FLIGHT: Promise<void> | null = null;
 
 const FALLBACK: Ad[] = [
-  { label: "LiveU 728x90",      size: "728x90",  src: "/legacy/ads/728-x-90-pxEN.gif",
+  { slug: "liveu-728x90", label: "LiveU 728x90", size: "728x90",
+    src: "/legacy/ads/728-x-90-pxEN.gif",
     alt: "LiveU 728x90", click_url: "https://bit.ly/4ghXVeq" },
-  { label: "Blackmagic DaVinci Resolve 20", size: "300x600",
+  { slug: "blackmagic-davinci-resolve-300x600",
+    label: "Blackmagic DaVinci Resolve 20", size: "300x600",
     src: "/legacy/ads/Davinci-Resolve-20_300x600.jpg",
     alt: "Blackmagic Design DaVinci Resolve 20",
     click_url: "http://bmd.link/mRNsKu" },
-  { label: "Studio Hero",       size: "300x250", src: "/legacy/ads/Studio-Hero-for-Broadcast-Beat.png",
+  { slug: "studio-hero-300x250", label: "Studio Hero", size: "300x250",
+    src: "/legacy/ads/Studio-Hero-for-Broadcast-Beat.png",
     alt: "Studio Suite — Studio Hero", click_url: "http://www.TheStudioHero.com" },
-  { label: "Magewell Pro-Convert", size: "300x250",
+  { slug: "magewell-pro-convert-300x250", label: "Magewell Pro-Convert", size: "300x250",
     src: "/legacy/ads/Magewell_Pro-Convert-IP-to-HDMI_Sports_NAB2026.gif",
     alt: "Magewell Pro-Convert IP to HDMI",
     click_url: "https://www.magewell.com" },
-  { label: "LiveU PAYG",        size: "300x250", src: "/legacy/ads/PAYG-300x250-1.gif",
+  { slug: "liveu-payg-300x250", label: "LiveU PAYG", size: "300x250",
+    src: "/legacy/ads/PAYG-300x250-1.gif",
     alt: "LiveU Pay-As-You-Go", click_url: "https://bit.ly/4ghXVeq" },
-  { label: "AJA ColorBox",      size: "300x250", src: "/legacy/ads/aja_2025_colorbox_og_colorbox_300x250_en-2.gif",
+  { slug: "aja-colorbox-300x250", label: "AJA ColorBox", size: "300x250",
+    src: "/legacy/ads/aja_2025_colorbox_og_colorbox_300x250_en-2.gif",
     alt: "AJA ColorBox", click_url: "https://www.aja.com" },
-  { label: "Zixi",              size: "300x250", src: "/legacy/ads/Zixi_Ads_300x250.png",
+  { slug: "zixi-300x250", label: "Zixi", size: "300x250",
+    src: "/legacy/ads/Zixi_Ads_300x250.png",
     alt: "Zixi", click_url: "https://zixi.com/" },
-  { label: "Telycam MixOne / ExploreXE",      size: "300x250", src: "/legacy/ads/Telycam_BroadcastBeat_300x250_MixOne-ExploreXE_with_NAB2026_2f30157f.gif",
+  { slug: "telycam-300x250", label: "Telycam MixOne / ExploreXE", size: "300x250",
+    src: "/legacy/ads/Telycam_BroadcastBeat_300x250_MixOne-ExploreXE_with_NAB2026_2f30157f.gif",
     alt: "Telycam MixOne / ExploreXE — NAB 2026", click_url: "https://telycam.com/" },
-  { label: "Lectrosonics",      size: "300x250", src: "/legacy/ads/300x250-banner-Our-Story-film_resize.jpg",
+  { slug: "lectrosonics-300x250", label: "Lectrosonics", size: "300x250",
+    src: "/legacy/ads/300x250-banner-Our-Story-film_resize.jpg",
     alt: "Lectrosonics Our Story", click_url: "https://www.lectrosonics.com/" },
 ];
 
@@ -82,6 +91,7 @@ async function loadFromDb(): Promise<Ad[]> {
       return FALLBACK;
     }
     return (data as DbRow[]).map((r) => ({
+      slug: r.slug,
       label: r.name,
       size: r.size,
       src: r.image_path,