diff --git a/src/app/authors/[slug]/page.tsx b/src/app/authors/[slug]/page.tsx
index b163651..79d9978 100644
--- a/src/app/authors/[slug]/page.tsx
+++ b/src/app/authors/[slug]/page.tsx
@@ -6,7 +6,7 @@ import AppImage from "@/components/ui/AppImage";
 import Header from "@/components/Header";
 import Footer from "@/components/Footer";
 import AdImage from "@/components/AdImage";
-import { ADS_728X90, shuffle } from "@/lib/ads";
+import { pickAds } from "@/lib/ads";
 import SidebarAdStack from "@/components/SidebarAdStack";
 
 interface AuthorProfile {
diff --git a/src/app/forum/page.tsx b/src/app/forum/page.tsx
index a6f8bc6..6b2ea0e 100644
--- a/src/app/forum/page.tsx
+++ b/src/app/forum/page.tsx
@@ -5,7 +5,7 @@ import Header from '@/components/Header';
 import Footer from '@/components/Footer';
 import AdImage from '@/components/AdImage';
 import SidebarAdStack from '@/components/SidebarAdStack';
-import { ADS_728X90, shuffle } from '@/lib/ads';
+import { pickAds } from '@/lib/ads';
 import { createClient } from '@/lib/supabase/client';
 
 interface ForumCategory {
@@ -632,9 +632,9 @@ export default function ForumIndexPage() {
           </div>
 
           {/* In-content 728x90 banner */}
-          {ADS_728X90.length > 0 && (
+          {pickAds("728x90", 1).length > 0 && (
             <div className="mt-10 hidden md:flex justify-center" aria-label="Advertisement">
-              <AdImage ad={shuffle(ADS_728X90)[0]} page="forum" />
+              <AdImage ad={pickAds("728x90", 1)[0]} page="forum" />
             </div>
           )}
 
diff --git a/src/app/forum/thread/[id]/page.tsx b/src/app/forum/thread/[id]/page.tsx
index 32798aa..c668bc1 100644
--- a/src/app/forum/thread/[id]/page.tsx
+++ b/src/app/forum/thread/[id]/page.tsx
@@ -5,7 +5,7 @@ import { useParams } from 'next/navigation';
 import Header from '@/components/Header';
 import Footer from '@/components/Footer';
 import AdImage from '@/components/AdImage';
-import { ADS_300X250, rotateAll } from '@/lib/ads';
+import { pickAds, rotateAll } from '@/lib/ads';
 import { createClient } from '@/lib/supabase/client';
 import SidebarAdStack from "@/components/SidebarAdStack";
 import LinkifyPlainText from "@/components/LinkifyPlainText";
@@ -13,7 +13,7 @@ import CompanyMentionsHover from "@/components/CompanyMentionsHover";
 
 // Inline ad slot inserted between forum replies every N posts.
 function InThreadAd({ adIndex }: { adIndex: number }) {
-  const pool = ADS_300X250;
+  const pool = rotateAll("300x250");
   if (pool.length === 0) return null;
   const ad = pool[adIndex % pool.length];
   return (
diff --git a/src/app/gear/page.tsx b/src/app/gear/page.tsx
index 1ac2116..06a4df4 100644
--- a/src/app/gear/page.tsx
+++ b/src/app/gear/page.tsx
@@ -5,7 +5,7 @@ import Header from "@/components/Header";
 import Footer from "@/components/Footer";
 import AppImage from "@/components/ui/AppImage";
 import AdImage from "@/components/AdImage";
-import { ADS_728X90, shuffle } from "@/lib/ads";
+import { pickAds } from "@/lib/ads";
 import { getLegacyArticlesBySection } from "@/lib/articles/legacy-source";
 import SidebarAdStack from "@/components/SidebarAdStack";
 
@@ -91,9 +91,9 @@ export default async function GearPage() {
         </div>
 
         {/* In-content 728x90 banner */}
-        {ADS_728X90.length > 0 && (
+        {pickAds("728x90", 1).length > 0 && (
           <div className="mt-12 hidden md:flex justify-center" aria-label="Advertisement">
-            <AdImage ad={shuffle(ADS_728X90)[0]} page="gear" />
+            <AdImage ad={pickAds("728x90", 1)[0]} page="gear" />
           </div>
         )}
       </main>
diff --git a/src/app/reading-list/page.tsx b/src/app/reading-list/page.tsx
index 98d8e6a..2514af8 100644
--- a/src/app/reading-list/page.tsx
+++ b/src/app/reading-list/page.tsx
@@ -5,7 +5,7 @@ import AppImage from "@/components/ui/AppImage";
 import Header from "@/components/Header";
 import Footer from "@/components/Footer";
 import AdImage from "@/components/AdImage";
-import { ADS_728X90, shuffle } from "@/lib/ads";
+import { pickAds } from "@/lib/ads";
 import { createClient } from "@/lib/supabase/client";
 import SidebarAdStack from "@/components/SidebarAdStack";
 
@@ -315,9 +315,9 @@ export default function ReadingListPage() {
         </div>
 
         {/* In-content 728x90 banner */}
-        {ADS_728X90.length > 0 && (
+        {pickAds("728x90", 1).length > 0 && (
           <div className="max-w-container mx-auto px-4 mt-10 mb-6 hidden md:flex justify-center" aria-label="Advertisement">
-            <AdImage ad={shuffle(ADS_728X90)[0]} page="reading-list" />
+            <AdImage ad={pickAds("728x90", 1)[0]} page="reading-list" />
           </div>
         )}
       </main>
diff --git a/src/app/search/page.tsx b/src/app/search/page.tsx
index 20e3992..1f216bd 100644
--- a/src/app/search/page.tsx
+++ b/src/app/search/page.tsx
@@ -4,7 +4,7 @@ import Header from "@/components/Header";
 import Footer from "@/components/Footer";
 import AppImage from "@/components/ui/AppImage";
 import AdImage from "@/components/AdImage";
-import { ADS_728X90, shuffle } from "@/lib/ads";
+import { pickAds } from "@/lib/ads";
 import { searchLegacyArticles } from "@/lib/articles/legacy-source";
 import SidebarAdStack from "@/components/SidebarAdStack";
 
@@ -99,9 +99,9 @@ export default async function SearchPage({ searchParams }: SearchPageProps) {
         </div>
 
         {/* In-content 728x90 banner */}
-        {ADS_728X90.length > 0 && (
+        {pickAds("728x90", 1).length > 0 && (
           <div className="mt-10 hidden md:flex justify-center" aria-label="Advertisement">
-            <AdImage ad={shuffle(ADS_728X90)[0]} page="search" />
+            <AdImage ad={pickAds("728x90", 1)[0]} page="search" />
           </div>
         )}
       </main>
diff --git a/src/app/show-coverage/[slug]/page.tsx b/src/app/show-coverage/[slug]/page.tsx
index 18f8e60..e4a109a 100644
--- a/src/app/show-coverage/[slug]/page.tsx
+++ b/src/app/show-coverage/[slug]/page.tsx
@@ -5,7 +5,7 @@ import Header from "@/components/Header";
 import Footer from "@/components/Footer";
 import AdImage from "@/components/AdImage";
 import SidebarAdStack from "@/components/SidebarAdStack";
-import { ADS_728X90, shuffle } from "@/lib/ads";
+import { pickAds } from "@/lib/ads";
 
 export const dynamic = "force-dynamic";
 export const revalidate = 600;
@@ -215,9 +215,9 @@ export default async function EventCoveragePage({
       </header>
 
         {/* In-content 728x90 banner */}
-        {ADS_728X90.length > 0 && (
+        {pickAds("728x90", 1).length > 0 && (
           <div className="my-8 hidden md:flex justify-center" aria-label="Advertisement">
-            <AdImage ad={shuffle(ADS_728X90)[0]} page="show-coverage" />
+            <AdImage ad={pickAds("728x90", 1)[0]} page="show-coverage" />
           </div>
         )}
 
diff --git a/src/app/show-coverage/page.tsx b/src/app/show-coverage/page.tsx
index 21f42d3..6daff13 100644
--- a/src/app/show-coverage/page.tsx
+++ b/src/app/show-coverage/page.tsx
@@ -3,7 +3,7 @@ import { createClient } from "@supabase/supabase-js";
 import Header from "@/components/Header";
 import Footer from "@/components/Footer";
 import AdImage from "@/components/AdImage";
-import { ADS_728X90, shuffle } from "@/lib/ads";
+import { pickAds } from "@/lib/ads";
 import SidebarAdStack from "@/components/SidebarAdStack";
 
 export const dynamic = "force-dynamic";
@@ -94,9 +94,9 @@ export default async function ShowCoverageIndex() {
         </section>
 
         {/* In-content 728x90 banner */}
-        {ADS_728X90.length > 0 && (
+        {pickAds("728x90", 1).length > 0 && (
           <div className="my-10 hidden md:flex justify-center" aria-label="Advertisement">
-            <AdImage ad={shuffle(ADS_728X90)[0]} page="show-coverage" />
+            <AdImage ad={pickAds("728x90", 1)[0]} page="show-coverage" />
           </div>
         )}
 
diff --git a/src/app/technology/page.tsx b/src/app/technology/page.tsx
index 00422a3..3a3d6ac 100644
--- a/src/app/technology/page.tsx
+++ b/src/app/technology/page.tsx
@@ -5,7 +5,7 @@ import Header from "@/components/Header";
 import Footer from "@/components/Footer";
 import AppImage from "@/components/ui/AppImage";
 import AdImage from "@/components/AdImage";
-import { ADS_728X90, shuffle } from "@/lib/ads";
+import { pickAds } from "@/lib/ads";
 import { getLegacyArticlesBySection } from "@/lib/articles/legacy-source";
 import SidebarAdStack from "@/components/SidebarAdStack";
 
@@ -213,9 +213,9 @@ export default async function TechnologyPage({ searchParams }: PageProps) {
         </div>
 
         {/* In-content 728x90 banner */}
-        {ADS_728X90.length > 0 && (
+        {pickAds("728x90", 1).length > 0 && (
           <div className="mt-12 hidden md:flex justify-center" aria-label="Advertisement">
-            <AdImage ad={shuffle(ADS_728X90)[0]} page="technology" />
+            <AdImage ad={pickAds("728x90", 1)[0]} page="technology" />
           </div>
         )}
       </main>
diff --git a/src/components/Footer.tsx b/src/components/Footer.tsx
index 8de71f0..415d321 100644
--- a/src/components/Footer.tsx
+++ b/src/components/Footer.tsx
@@ -8,7 +8,7 @@ import {
   FacebookIcon } from
 "@/components/ui/Icons";
 import AdImage from "@/components/AdImage";
-import { ADS_728X90, shuffle } from "@/lib/ads";
+import { pickAds } from "@/lib/ads";
 
 // DO NOT OVERRIDE — Footer column structure and link targets
 const footerColumns = [
@@ -65,9 +65,9 @@ export default function Footer() {
     <footer className="bg-[#0d0d0d] border-t border-[#222]">
       {/* Footer Ad Row — site-wide 728x90 (rotates if multiple in pool) */}
       <div className="max-w-container mx-auto px-4 pt-8 pb-4">
-        {ADS_728X90.length > 0 && (
+        {pickAds("728x90", 1).length > 0 && (
           <div className="flex justify-center mb-8">
-            <AdImage ad={shuffle(ADS_728X90)[0]} page="footer" />
+            <AdImage ad={pickAds("728x90", 1)[0]} page="footer" />
           </div>
         )}
 
diff --git a/src/components/Header.tsx b/src/components/Header.tsx
index 7429cc0..946ae24 100644
--- a/src/components/Header.tsx
+++ b/src/components/Header.tsx
@@ -19,7 +19,7 @@ import AdImage from "@/components/AdImage";
 import EventsDropdown from "@/components/EventsDropdown";
 import AboutDropdown from "@/components/AboutDropdown";
 import DualSpeedTicker from "@/components/DualSpeedTicker";
-import { ADS_728X90, shuffle } from "@/lib/ads";
+import { pickAds } from "@/lib/ads";
 
 interface NavItem {
   label: string;
@@ -273,9 +273,9 @@ export default function Header() {
               </Link>
 
               {/* Header 728x90 banner — centered between logo and right side */}
-              {ADS_728X90.length > 0 && (
+              {pickAds("728x90", 1).length > 0 && (
                 <div className="hidden md:flex flex-1 justify-center min-w-0 overflow-hidden">
-                  <AdImage ad={shuffle(ADS_728X90)[0]} priority page="header" />
+                  <AdImage ad={pickAds("728x90", 1)[0]} priority page="header" />
                 </div>
               )}
 
diff --git a/src/components/SidebarAdStack.tsx b/src/components/SidebarAdStack.tsx
index ea9998c..c0e7a0d 100644
--- a/src/components/SidebarAdStack.tsx
+++ b/src/components/SidebarAdStack.tsx
@@ -1,11 +1,14 @@
 "use client";
 import { useMemo } from "react";
 import AdImage from "./AdImage";
-import { FIXED_300X600, rotateAll, type Ad } from "@/lib/ads";
+import { pickAds, rotateAll, type Ad } from "@/lib/ads";
 
-// Renders the fixed 300x600 at the top (no rotation) followed by EVERY
-// 300x250 banner stacked vertically in a shuffled order. Adding more
-// 300x250 entries to ads.ts automatically grows this stack.
+// Renders the 300x600 at the top followed by EVERY 300x250 banner stacked
+// vertically in a shuffled order. Both reads happen at render time so the
+// centralized RMP cache (which populates async after module import) is
+// picked up — using the module-level FIXED_300X600 constant captured the
+// FALLBACK ad with its direct bmd.link click_url and bypassed the click
+// logger entirely.
 export default function SidebarAdStack({
   excludeSrcs = [],
   className = "",
@@ -13,6 +16,10 @@ export default function SidebarAdStack({
   excludeSrcs?: string[];
   className?: string;
 }) {
+  const top600 = useMemo<Ad | null>(
+    () => pickAds("300x600", 1)[0] ?? null,
+    [excludeSrcs.join("|")],
+  );
   const rotating = useMemo<Ad[]>(
     () => rotateAll("300x250", new Set(excludeSrcs)),
     [excludeSrcs.join("|")],
@@ -20,7 +27,7 @@ export default function SidebarAdStack({
 
   return (
     <div className={`flex flex-col items-end gap-4 ${className}`}>
-      {FIXED_300X600 && <AdImage ad={FIXED_300X600} priority />}
+      {top600 && <AdImage ad={top600} priority />}
       {rotating.map((ad) => (
         <AdImage key={ad.src ?? ad.label} ad={ad} />
       ))}
diff --git a/src/lib/ads.ts b/src/lib/ads.ts
index 39a8372..0b8ae32 100644
--- a/src/lib/ads.ts
+++ b/src/lib/ads.ts
@@ -99,15 +99,18 @@ async function fetchPlacement(size: Ad["size"]): Promise<Ad[]> {
     if (!res.ok) return [];
     const data = await res.json() as { banners?: RmpBanner[] };
     return (data.banners || []).map((b): Ad => ({
-      // Prefer the human-readable slug for the centralized click URL; fall back
-      // to the campaign UUID if the slug column ever ends up empty.
       slug: b.slug || b.campaign_id,
       campaign_id: b.campaign_id,
       label: b.name,
       size: b.placement,
       src: b.image_url,
       alt: b.name,
-      click_url: `https://www.relevantmediaproperties.com/${PROPERTY}/${b.slug || b.campaign_id}`,
+      // All clicks route through advertising.RMP.com/r/<campaign_id> so they
+      // land in bb.ad_clicks — the single table the RMP analytics dashboard
+      // reads. Do not change to a different host or path; the legacy
+      // www.RMP.com/<property>/<slug> path writes to adv.banner_clicks which
+      // the dashboard does not query.
+      click_url: `${RMP_API}/r/${b.campaign_id}`,
     }));
   } catch {
     return [];
@@ -207,11 +210,8 @@ export function pickAds(
   return all.slice(0, Math.min(n, all.length));
 }
 
-// Sync exports for callers that still want the bare arrays. These also
-// read the cache (so live edits surface) but fall back to FALLBACK.
-export const ADS_728X90: Ad[] = (() => readCachedAds().filter((a) => a.size === "728x90"))();
-export const ADS_300X250: Ad[] = (() => readCachedAds().filter((a) => a.size === "300x250"))();
-export const FIXED_300X600: Ad | null = (() => readCachedAds().find((a) => a.size === "300x600") || null)();
-
-// Prime the cache once at module load.
+// Prime the cache once at module load. Callers must use rotateAll() or
+// pickAds() so the live cache (which fills async after import) is read at
+// render time — the previous module-level IIFE constants captured the
+// FALLBACK array forever and silently bypassed the centralized click logger.
 triggerRefresh();